Idapt
Personal project for an online recipe application, which targets young people who cook recipes taken from the internet. In addition to the classic search with filters, the app also recommends recipes that are trending, allowing you to save your favorites, add notes and share with friends.
Project type:
For company
Duration:
6 days
Resultado:
Visual identity and landing page
Challenge
Develop the visual identity of idapt, a distance learning startup for young people with the aim of teaching things in life that school does not cover, such as financial responsibility, home economics, first aid, among other subjects. As well as developing the layout for the startup's landing page, showing the benefits of the service as well as the company's ideals. The logo should be based on a chameleon that represents change and adaptation.
Meu papel
Create a young and modern brand with the idea of adaptation and the chameleon. Next, find a palette of bright colors that can integrate a visual identity and be used to separate elements within the videos and landing page. The layout of the landing page itself, researching competitors and analyzing the positive and negative points to have a better understanding of what to present to potential customers who enter the website.
Process and Results
When making a moodboard of things that are related to young people and technology, I found a nice color scheme and started hard work to develop the brand from the chameleon.
The colors have harmony and stood out very well against the neutral colors, in addition to interacting very well with each other. The logo was designed from a chameleon's head and the cursive typography gave a youthful touch to the brand, taking social media apps as inspiration.
